Torre di Pisa

The Leaning Tower of Pisa – or Torre pendente di Pisa – is the iconic bell tower of the local Pisa cathedral. It has had the unlikely destiny of becoming an Italian icon on the basis of what might be viewed as a flaw; its unstable foundation. At Fonti di Crodo, we perceive the story of the Leaning Tower as an unlikely success story. As an unintended consequence of the soft ground, the tower has sunk and is now a world-famous landmark. There’s a certain defiance of the odds in this story which speaks to the core of our brand DNA. If you dream big, you might achieve things beyond your wildest dreams – even icon status.